A book cover is the unsung hero of a book – because we don’t realize that designing a book cover is a great and very difficult art to practice. Jhumpa Lahiri in her book Clothing of Books deals with this aspect of books – and takes us behind the scenes to reveal how book cover designs are conjured up, how different designs work in different cultures and how sometimes book covers can be utterly shallow.
She starts the book by telling how as a child when she would visit India on vacation with her parents, she liked the sartorial discipline of her cousins – who always went to their school wearing uniforms unlike a young Jhumpa, who, back in the US, wasn’t burdened down by any uniform by her school – she preferred the lack of freedom her cousins had to the freedom she had back in the US. She grew up in an immigrant Bengali family and her mother was very keen on Jhumpa sticking to Indian clothes and culture while Jhumpa wanted to be American.
After establishing the importance of the outer appearance and its connection with what lies inside (or what it covers) through an autobiographical chapter, she moves to the role a cover plays for a book. She says a cover comes when a book is finished (from a writer’s perspective) and it is time for it to come into the world. A cover gives a book independence and freedom of its own. It tells her that her work is finished and now the publisher’s work starts. For the publishing house it signals the arrival of a book; for her it’s the farewell. She also tells how she reacted to various covers of her book and informs she approved some of them when approached by her publishers for approval with liking them.
When it comes to her books, her publishers readily commission covers with stereotypical references to India, like elephant, hennaed hands etc overlooking the fact that larger parts of her books are set in America. Once when she complained to her publisher about a cover of her book which had an Indian building in it saying it was too exotic for a book whose larger part was set in the US, the publisher replaced the Indian building with the American flag!
Where the book disappoints is it is only centered around Jhumpa whereas I had expected it to tell about covers of famous books by other writers and provide a wider perspective on book covers instead of only an individualistic view.